Sr Manager, Communications Strategy (HR)

at BNSF Railway (view profile)
Location Fort Worth
Date Posted September 21, 2022
Category Corporate Communications
Job Type Full-time


Salary Range: $88,200-$117,600


Who we are and what we do

Do you want to be a part of something that really matters? Team BNSF includes professionals focused on safety and service that play a vital role in delivering the nation's freight.  Together, we help move goods and materials that sustain life and support local, national and global economies. Our rail network is one of the largest freight railroads, spanning 28 western states and serving three Canadian provinces.

What we believe

At BNSF, our Vision and Values drive who we are, not only in our words, but also our actions. BNSF is committed to our foundational values of equality and inclusion. As members of the BNSF community, our employees are entitled to:

  • be treated with dignity and respect.
  • have equal access to tools, resources, training and development opportunities.
  • have equal opportunity to achieve their full potential.

We model the way through our leadership, our BNSF Diversity Councils, our eclectic Business Resource Groups, our deep involvement and investment in the communities we serve and through training programs. Our actions create an inclusive, open and collaborative workplace that encourages diverse perspectives in all interactions.

This position is located at our Fort Worth, Texas corporate office and has the potential to be a hybrid position with up to 50% remote work.

The Senior Manager, HR Communications Strategy, will work cross-functionally with Corporate Relations and HR leadership to develop HR Communications strategies and messaging that support HR strategic goals and objectives, including an effective employer brand strategy.


  • Develop and direct the execution of the annual Human Resources communications plan, associated budget, and measurement methods to gauge effectiveness.
    • The plan will include New Hire/Recruiting, Benefits and Wellness, Training and Development, and Diversity and Inclusion
  • Develop and promote a compelling Employer Brand strategy to strengthen our ability to attract and retain talent.
  • Provide leadership and strategic communication counsel to HR leadership.
  • As needed, manage and ensure rigorous review protocols for various HR-related communications, including legal, safety, and executive review.
  • Manage and oversee various vendors and creative agency partners to execute the strategic communications plan.


  • Bachelor’s degree required. Degree in journalism, marketing, advertising, or communications preferred
  • 5-8 years of experience in Marketing or Internal/External Communications, Advertising, or HR Strategic Communications with an emphasis on client services and implementation of communications programs OR a minimum of 5 years of related human resources communications experience.
  • Must have a thorough understanding of Corporate Communications, Marketing, and Internal/External Communications processes, tools, techniques, and best practices
  • Experience developing, managing, and producing annual Communications plans, including print, interactive and multi-media/online web content within a specified budget
  • Experience and demonstrated ability to engage executive-level leaders in the company, listen to their vision, ideas, and concerns and develop successful strategies to reach the right audience at the right time with the right message
  • Leadership knowledge of the rail industry as well as BNSF as a company is preferred
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