Sr. Digital Marketing Analyst – PPC Ecommerce Expert

at Searchlogic, Inc (view profile)
Location Fully Remote
Date Posted June 12, 2022
Category Marketing
Job Type Full-time

Description

Employment Highlights

Title: Sr. Digital Marketing Analyst - PPC Ecommerce Expert

Employment Status: Full-time Employment

Start Date:  Need to Hire ASAP

Starting Compensation: $70,000-$80,000 annual

 

Sr. Digital Marketing Analyst - PPC Ecommerce Expert

We are a SEM and Digital Demand Generation Company that is currently looking for a Sr. Digital Marketing Analyst - PPC Ecommerce Expert to grow with our team, assist and learn from our Lead, Sr. Digital Marketing Analyst, and will be fully responsible for the following:

  • Maintaining, Optimizing, and Reporting for an Existing Book of Business. 
  • Contributing to client calls
  • Driving overall campaign strategy to hit or exceed client KPIs 

The ideal candidate will have the following experience:

  • At least 3+ years working at an Digital Advertising Agency
  • At least 5-10+ years of experience running enterprise level ad campaigns 
  • Managing per client, monthly ad spends upwards of and/or exceeding $200,000 - $1,000,000 
  • Extensive experience in advertising platforms like Google/Bing Shopping, Amazon, and other Ecom marketplaces
  • In addition, extensive experience in advertising platforms like Google Ads, Microsoft, Programmatic, YouTube, Facebook and/or LinkedIn. 
  • Expert level experience with Google Analytics  

We are a very technical agency, with a focus on performance, ROAS and optimization. Our clients expect best in class service, highest strategic guidance, and intelligent, experienced, and personable team members.  

 

ABOUT US

At SearchLogic, a ten year old organization, we work hard to deliver excellent results and we have a lot of fun doing it. Our team of 10+ year tenured employees have produced exceptional results year-over-year for brands like Gaia, Salt & Straw, Rice University, Sahale Snacks, Avalara, KICKS USA, DIGITAL TRENDS, New Relic, Snipes USA, IGLOO Software, Miovision, Beezy, Warner Pacific University, and SJVC. We’re looking to continue expanding by building a team who loves the industry and people they work with. We focus on developing leaders and invest heavily into being a place to grow personally and professionally. 

 

Our Core Values:

  • Innovative: Always Looking For A Better Way
  • Driven: Hard Work & Self Management
  • Dedicated: Open To Changing, Even When It’s Hard
  • Partnered: We Do What’s Right, No Matter What

 

Our Purpose: To Uncommonly Serve - Our Employees, Our Partners, Our Community

 

BENEFITS

This is a US based position for which we offer above average compensation and benefits. These include:

  • 100% employer paid medical, dental and vision insurance
  • 401k with 3% matching
  • Responsible PTO (unlimited PTO as long as it fits within company guidelines)
  • Work Laptop
  • Work life balance
  • Remote position, work wherever you want in the US!

 

REQUIRED TECHNICAL SKILLS

  • Google Ads Certified
  • Google Analytics Certified (or within 60 days of employment)
  • Experience building and/or maintaining campaigns using Microsoft and Google Ads Editor
  • Expert in the Google/Microsoft UI
  • Experience Managing Campaigns inside of Skai
  • Creating, maintaining, and optimizing large scale, multi-channel campaigns on a daily basis
  • Implementing and building digital marketing strategies from scratch
  • Microsoft Excel and more

PREFERRED SKILLS

  • Hubspot Certified

 

REQUIRED EXPERIENCE

  • MUST have 5+ years experience directly managing/implementing campaigns and ad spends on Google Ads, Display Ads, YouTube, Facebook, and LinkedIn.
  • Ability to manage Direct, large scale analytical account work; campaign management and implementation of all changes and builds with ad spends ranging between $200,000- $1,000,000+ per month.
  • Direct analytical management of least 10+ large scale accounts at one time.
  • Current or recent experience working at a Digital Marketing Agency for at least 3+ years

PREFERRED EXPERIENCE

  • Experience with Unbounce Landing pages and Brightedge SEO
  • Experience with platforms like: Shopify, BigCommerce, Magento, Klaviyo, etc

 

REQUIRED ATTRIBUTES

  • Excellent written and verbal communication skills
  • Problem solver with strong logical and analytical skills
  • Ability to troubleshoot tracking challenges to make sure conversions are tracking correctly
  • Detail oriented with low margin of error. Measure twice cut once mentality.
  • Bold decision making
  • Strong desire to learn, ask questions, and always look for a better way
  • Creative with outside of the box thinking

 

JOB DESCRIPTION

  • Maintain and optimize client accounts and ad spend across multiple channels including Google Search and Display Ads, Youtube, Microsoft Ads, Facebook, Instagram, LinkedIn, Twitter, DV 360, Search 360 and Kenshoo (SKAI) Etc.
    • Evaluate trends and performance issues
      • Budget recommendations
      • Bid/budget changes
      • Google trends review
    • Call tracking review - when needed
    • Conversion creation
    • Data feed management
  • Is responsible for the detailed work needed to keep the accounts current and hitting peak performance. Negative matching, new campaign development, keyword research, ad copy recommendations and more
    • Account strategy creation, maintenance, and reporting
      • A/B Testing & Testing Schedule Recommendations/Implementations
    • Analytics review
      • Delegate developer work when necessary
    • Search console review
    • Competitive research/analysis
  • Pull reports and KPI’s for each reporting period (weekly, monthly, quarterly)
    • Platform opportunities
    • Review weekly performance trends
  • Contribute to client meetings, providing technical insights and recommendations
  • Partner with other Analysts and Account Managers on large or technical projects
  • Be able to self manage and delegate to ensure the work is done on time
  • Stay up to date with industry trends and technical developments that occur

 

Sr. Digital Marketing Analyst - PPC Ecommerce Expert’s at SearchLogic are our subject matter experts on all things Ecom marketing, who dive deep into platform data to find performance trends and recommend potential areas of improvement. They report to the Lead, Sr. Digital Marketing Analyst and work directly with the Account Managers, relaying what they find so the client can remain up to date and make informed decisions. When a client has a marketing initiative or update to ongoing campaigns, Sr. Analysts are the ones to delegate among their teams and execute it with speed and precision. 

On our team, Analysts are by far the most knowledgeable when it comes to the technical aspects of the marketing platforms we work with. 

If you love data and learning, enjoy working hard and going the extra mile, then let’s talk!

 

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