Social Media Manager (S01766P)

at University of Texas at Arlington (view profile)
Location Arlington, TX
Date Posted September 27, 2019
Category Corporate Communications
Job Type Full-time


The Social Media Manager will be responsible for implementing digital communication strategies and initiatives that help promote and enhance the reputation of the University. Engage key audiences through use of official University social media accounts including, but not limited to, Facebook, Twitter, LinkedIn and Instagram. Collaborate with colleagues across campus, students, freelancers and others, as appropriate, to generate content and campaigns incorporating text, photography, video and graphics to reach desired audiences and achieve objectives. Serves as a resource on social media for University leaders.

Work closely with the Executive Director for Digital Communications and Chief Communications Officer to coordinate key social media related functions. Plan, compose and execute social media strategies, content, and campaigns to broaden the awareness of UTA to a diverse audience, providing recommendations and leadership on using these tools effectively. Ensure all social media channels are updated and consistently maintained. Develop content and curate daily postings to align messages with the University’s strategic mission and priorities. Cover and/or coordinate coverage of University events designated for social media coverage, including evening and weekends as necessary. Supervise the work of other staff, including student workers, in performance of their duties supporting the University’s social media strategy and operations.

Serve as a subject matter expert and resource while working with other internal clients, including the Office of the President, the Office of the Provost, Admissions, Student Affairs, Student Success, Athletics, etc.

Collaborate with the various University Advancement departments including Marketing, Media Relations, Editorial, Multi-Media, Web Communications, Alumni Relations, Development and Donor Engagement to write and edit social media-related content and graphics for the main University channels in an accurate, timely and compelling manner to help maximize reach and engagement. Administer boosts and advertising, as approved.

Track online alerts and regularly monitor social media sites and comments. Manage online discussions in a timely manner and craft responses as needed. Collect, compile, analyze, and report social media activity data and trends, making recommendations about social channel performance improvements. Track new social media technologies.

Maintain the University social media archive. Serve, support and protect UTA’s reputation by ensuring that positive messaging is maintained within the University community and beyond by establishing consistent practices and messaging. Develop and build organization-wide adoption of social media best practices, including metrics and analysis. Track and coordinate social media activities across the University. Provide counsel for social media practitioners across campus to ensure the proper use of protocols when using social media in an official capacity.

Support the Chief Communications Officer and Executive Director of Communications and Media Relations in crisis communication by ensuring that University messages are distributed through social media channels as directed; monitor social media conversations for feedback; and ensure that supervisors and senior University leaders are made aware of community concerns.

Support other University Communications functions through writing news and features for publication, newsletters, web and other platforms as directed.

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