Social Media and Corporate Events Manager

at Federal Home Loan Bank of Dallas (view profile)
Location 8500 Freeport Parkway South, Irving
Date Posted June 6, 2022
Category Corporate Communications
Job Type Full-time

Description

BASIC PURPOSE

Work within the Corporate Communications department of the Federal Home Loan Bank of Dallas (Bank) in a dual role of social media marketing and event planning. In this role you will develop, plan and execute corporate events, including annual conferences, media events, banking trade shows and regional meetings, as well as be responsible for developing, implementing and managing strategies for the Bank’s social media channels.

PRIMARY RESPONSIBILITIES

  • Develop social media and targeting strategies to drive brand awareness of the Bank, it’s culture, programs and products with key audiences.
  • Create, curate and manage social media content and campaigns
  • Collaborate with department staff and SMEs in creating and leveraging social media assets and content. Experience with shooting video on a phone or DSLR camera and editing in-app for social media and digital content using cellphone apps is a plus.
  • Monitor important topics to the Bank, its members, the FHLBank system and other key business areas to inform the social media strategy.
  • Define KPIs and track and analyze data from campaigns to report on findings and aid in strategy; translate anecdotal or qualitative data into recommendations and plans for revising organic and/or paid social media tactics and reporting. Manage and maintain a social media calendar and reporting dashboard.
  • Monitor trends and best practices in social media tools, channels, design and strategy.
  • Consistently identify, monitor and assess risk, as well as assist in updating and carrying out all social media policies and procedures.
  • Plan, coordinate, execute and oversee various corporate events and activities from conception to post event activities, including regional and annual member conferences, webinars, member trainings, member lunches and events and System conferences (virtual and in-person) and tradeshows.
  • Manage vendor support for events, including directing photography and video, and participating in the contracting and vendor management process.
  • Coordinate, plan and execute media events, including check presentations, groundbreakings, ribbon cuttings and events surrounding grant announcements, including coordination with members, community organizations, state and local elected officials’ offices and other stakeholders.
  • Coordinate and support Bank staff’s involvement in tradeshows, including ordering exhibit materials, venue logistics, maintaining a calendar of events and managing and tracking current inventory of promotional items.
  • Develop budget recommendations and manage expenses for areas of oversight, including events, tradeshows, advertising and promotions; work with Accounting, Risk and Legal staff to onboard vendors, create purchase orders and comply with Office of Minority and Women Inclusion Office (OMWI) guidelines and procedures. Maintain appropriate disclosures related to events and photography.
  • Build and manage online registration via event management system and onsite event registration as needed.
  • Demonstrated commitment to diversity and inclusion. Promote an environment of empathy and respect. Advocate for diversity in all levels of the organization from interaction with team members  to the selection of business partners and vendors to the practice of inclusion in all levels of decision-making.
  • Perform other duties as assigned.

JOB REQUIREMENTS

  • Bachelor’s degree required with a major in communications, business, public relations, journalism, marketing or related field.
  • Three years or more of related social media, public relations, event planning and/or communications experience.
  • Extremely detail-oriented with excellent organization and project management skills and the ability to successfully juggle multiple tasks in a fast-paced environment.
  • Creative self-starter, who can work independently or collaboratively within a fast-paced, high-demand team environment.
  • Critical thinker and creative problem solver
  • Demonstrated ability to set and deliver against KPIs.
  • Excellent written, verbal and interpersonal communication skills.
  • Experience working with Microsoft 365 suite, including expert-level PowerPoint skills. Ability to create basic graphics for social posts using Photoshop or Illustrator is a plus. Experience with social media management tools, such as Hootsuite, and online registration tools, such as Cvent.
  • Proficiency in using a variety of virtual event platforms, including expert-level user of Microsoft Teams and Zoom.
  • Understanding of setting, tracking, analyzing and reporting social media KPIs.
  • Availability to work extended or weekend hours as projects dictate. Ability to travel up to 25%.
  • Experience working within the financial services industry desired.
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