Senior Marketing Specialist

at Texas Oncology (view profile)
Location Dallas
Date Posted November 11, 2021
Category Marketing
Job Type Full-time


Texas Oncology is looking for a Senior Marketing Specialist to join our team!  This position is remote but will report to the corporate office in Dallas if needed. You will need to reside within the Dallas/Fort Worth area to be considered. Why work for us?Come join our team that is responsible for helping lead Texas Oncology in treating more patient diagnosed with cancer than any other provider in Texas.  We offer our employees a competitive benefits package that includes Medical, Dental, Vision, Life Insurance, Short-term and Long-term disability coverage, a generous PTO program, a 401k plan that comes with a company match, a Wellness program that rewards you practicing a healthy lifestyle, and lots of other great perks such as Tuition Reimbursement, an Employee Assistance program and discounts on some of your favorite retailers.


What does the Senior Marketing Specialists do?

Under general supervision, assists in all aspects of the corporation and/or practice marketing program(s). Assists in planning, directing, and coordinating products and services. Assists in ensuring products and services are marketed and sold in accordance with budgeted objectives to achieve maximum profitability and volume in relation to pre-set marketing standards, market analysis, and specific trends within the industry and economy. Helps develop marketing plans to meet changing marketing and competitive conditions. Responsible for marketing functions including, but not limited to: market analysis, market research, marketing plans, field marketing programs, digital, marketing, advertising copy development, product line development, Inter/Intra Net development and maintenance. May serve as coach/mentor to others on team.

The essential duties and responsibilities:

  • Assists in the development and preparation of short-term and long-range market research, marketing plans, and product line development across all marketing venues, potentially including print, digital, and other outlets.
  • Implements marketing plans including analyzing competitive products and marketing techniques, overall strategies, consumer research, digital marketing and digital campaigns, and marketing legislation.
  • Assists in developing a physician communications and public relations program throughout the corporation and/or practice. Assists in the coordination of all company communications programs by keeping appropriate staff informed and by providing guidance and assistance as needed.
  • Designs, implements, and assists in the management of market research policies and programs. Conducts market research studies to determine and define customer needs.
  • Assists in the development of marketing tools (i.e. Databases) to assist with all marketing functions.
  • Monitors markets, industries, and companies to maintain an updated information base. Participates in industry organizations and develops useful contacts, knowledge, and trends to cultivate new product ideas.  Contacts may include staff, customers, competitors, government agencies, and the medical community.
  • Reviews, edits, and writes copy for advertisements, brochures, booklets, and direct mail pieces, including digital marketing avenues.

The ideal candidate for the Senior Marketing Specialist position will have the following background and experience: 

  • BS/BA in Marketing, Public Relations, Business Administration, or related degree
  • Minimum 3 years related work experience.
  • Prior marketing experience in a Health Care setting.

Texas Oncology is part of the US Oncology Network and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

Texas Oncology requires employees to be fully vaccinated for COVID-19 as defined by the CDC, subject to applicable, verified accommodation requests.
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