Senior Manager, Marketing Automation Technology

at Vizient Inc (view profile)
Location 290 E John Carpenter FWY, Irving
Date Posted January 5, 2022
Category General
Job Type Full-time

Description

When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance now and in the future.

Summary: 

This role will be responsible for managing complex technology projects with multiple stakeholders and should be comfortable planning and problem solving with stakeholders. Collaborative and cross-functional communication and project management is essential to ensure technology requirements, business rules, workflows and integration points are documented, planned and implemented.

Responsibilities:

  • Oversee deployment of Pardot and integration with Salesforce, websites, and integrated marketing campaigns.

  • Collaborate with cross-functional teams to design, implement and manage marketing automation tools, templates and reporting.

  • Develop, implement and document requirements, business rules, workflows and processes for marketing automation tools.

  • Collaborate with various marketing and IT team members to translate business requirements to functional technical specifications to meet the needs of our users

  • Serve as marketing automation technology and Salesforce SME to help teams develop and troubleshoot account-based marketing (ABM) campaigns, connectivity between systems, and cross-platform integrations.

  • Communicate effectively with both technical and non-technical stakeholders

  • Evaluate, implement, and manage systems and integrations with related technologies to foster 1-to-1 relationships across the customer lifecycle.

  • Partner with marketing team members to drive our Salesforce and Pardot campaign strategy, advising on builds, best-practices, and segmentation to ensure campaigns meet process expectations, quality standards and deliver an exceptional client experience

  • Design, build, track and optimize lead nurture and drip programs to move leads through the marketing funnel.

Qualifications:

  • Bachelor's degree in technology, computer science, marketing, or related field preferred.

  • 5 or more years of relevant work experience in marketing automation, email marketing and integrated campaigns.

  • Experience managing external vendors, agencies and consultants.

  • Proven project management skills working with Waterfall and/or Agile.

  • Demonstrated experience in digital marketing, demand generation, account-based marketing, and CRM.

  • Salesforce Developer and Salesforce Administrator certification, or proven experience in marketing automation technologies along with Salesforce and API integration to CRM platforms and websites.

  • Web development and digital design skills (HTML and CSS skills).

  • Hands-on experience building complex nurture programs, scoring models, workflows, templates, list import, A/B testing and reporting.

  • A background in CRM process design and implementations along with managing Salesforce upgrades and ensuring successful integration.

  • Strong communication, interpersonal skills, and professional presence, with the ability to develop positive and professional relationships with cross-functional teams across all levels of the organization.

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Estimated Hiring Range:

$75,100.00 - $111,700.00

This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here:

http://www.vizientinc.com/about-us/careers

 

Equal Opportunity Employer:   Females/Minorities/Veterans/Individuals with Disabilities

 

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.

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