https://careers.cokeonena.com/job-invite/138200/

The Senior Communications Specialist is responsible for developing and executing proactive, integrated corporate communications programs that successfully reinforces business objectives, vision and strategy for Coca-Cola Southwest Beverages with internal and external audiences.  Primary duties include developing and executing internal and external communication programs, improving corporate brand awareness, ensuring consistent messaging across all platforms.

• Develop local content (images/copy/video) for internal and external channels in line with CCSWB corporate and brand communications strategies.
• Execute communications strategies to drive internal and external business results
• Coordinate with CCSWB PACS team, HR business partner and other functions to ensure consistency of messaging.
• Manage corporate website and other company digital channels as required.
• Manage internal communications channels (e.g. intranet, internal TV network), including content development, content calendars and regular posting.
• Maintain relationships with local media contacts; create measurable value for the business and protect and enhance the company’s reputation.
• Works closely with the Director of PACS to service all business functions and manage outside agencies
• Coordinate and manage communication training schedule for CCSWB associates.
• Track and monitor media and social trends and the impact of our strategies in the regions.
• Develop content for speakers and production aspects of employee townhalls.
• Partner with other functional team members to develop and maintain overall stewardship of the corporate brand, positioning, and messaging; ensure consistency across internal and external channels
• Copywriting, editing and quality control, for all written, verbal and digital communications to internal stakeholders
• Execute brand communications campaigns in partnership with the VP of Communications and Brand and Commercial team.
• In collaboration with the Director of PACS to provide subject-matter expertise and coaching to local Company representatives to help them serve as effective spokespeople and provide guidance to manage potential issues

Qualification

• Bachelor’s degree in communications, journalism, public relations, marketing, or related field.
• Minimum 5 years of experience
• Experience in a management or team leadership role
• Understands the business and develops communications and public affairs plans that drive business outcomes.
• Understands what journalists need to do their jobs and how to forge strong media relationships in the interest of securing fair and balanced coverage.
• Experience creating strategies to engage with users, customers, or employees in online communities.
• Experienced in oversight in partner agencies and creative teams.
• Good leadership and communication skills to involve cross functional teams.
• 30% travel required