Senior Communications Specialist

at Coca-Cola Southwest Beverages (view profile)
Location 5420 LBJ Freeway Suite 800 Dallas, Texas 75240, Dallas
Date Posted January 4, 2023
Category Public Relations
Job Type Full-time


The Senior Communications Specialist is responsible for developing and executing proactive, integrated corporate communications programs that successfully reinforces business objectives, vision and strategy for Coca-Cola Southwest Beverages with internal and external audiences.  Primary duties include developing and executing internal and external communication programs, improving corporate brand awareness, ensuring consistent messaging across all platforms.

  • Develop local content (images/copy/video) for internal and external channels in line with CCSWB corporate and brand communications strategies.
  • Execute communications strategies to drive internal and external business results
  • Coordinate with CCSWB PACS team, HR business partner and other functions to ensure consistency of messaging.
  • Manage corporate website and other company digital channels as required.
  • Manage internal communications channels (e.g. intranet, internal TV network), including content development, content calendars and regular posting.
  • Maintain relationships with local media contacts; create measurable value for the business and protect and enhance the company’s reputation.
  • Works closely with the Director of PACS to service all business functions and manage outside agencies
  • Coordinate and manage communication training schedule for CCSWB associates.
  • Track and monitor media and social trends and the impact of our strategies in the regions.
  • Develop content for speakers and production aspects of employee townhalls.
  • Partner with other functional team members to develop and maintain overall stewardship of the corporate brand, positioning, and messaging; ensure consistency across internal and external channels
  • Copywriting, editing and quality control, for all written, verbal and digital communications to internal stakeholders
  • Execute brand communications campaigns in partnership with the VP of Communications and Brand and Commercial team.
  • In collaboration with the Director of PACS to provide subject-matter expertise and coaching to local Company representatives to help them serve as effective spokespeople and provide guidance to manage potential issues


  • Bachelor’s degree in communications, journalism, public relations, marketing, or related field.
  • Minimum 5 years of experience
  • Experience in a management or team leadership role
  • Understands the business and develops communications and public affairs plans that drive business outcomes.
  • Understands what journalists need to do their jobs and how to forge strong media relationships in the interest of securing fair and balanced coverage.
  • Experience creating strategies to engage with users, customers, or employees in online communities.
  • Experienced in oversight in partner agencies and creative teams.
  • Good leadership and communication skills to involve cross functional teams.
  • 30% travel required
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