Senior Account Executive

at The Power Group (view profile)
Location 1341 Conant Street, Dallas
Date Posted April 6, 2021
Category Public Relations
Job Type Full-time

Description

The Power Group is seeking a team player with a passion for media and influencer relations to join our PR team as a Senior Account Executive.

This person loves the “agency” life and enjoys working on a variety of accounts across different industries at once. You move quickly and accurately. Typos give you heartburn. You want to be on a winning team and have high expectations of yourself and others. You are serious when needed, but can also tell a good joke and will be a strong addition to our team’s culture. You will be accountable for error-free execution as well as timely and accurate correspondence with clients and media.

Primary Duties/Responsibilities:

  • Create and present strategic client PR plans
  • Edit and oversee the development of written materials produced by account team (Account Executives and Account Coordinators) including: client status meeting agendas and recaps, press releases and media alerts, media statements, PR plans, press kits, executive communications, website copy, interview prep sheets, etc.
  • Attend and lead status calls with clients
  • Provide guidance to lower level account team on execution of media relations strategies and tactics. This includes but is not limited to: pitch development, media list targeting, and relationship building with media, etc.
  • Participates with agency leadership team in the planning, creating and presenting of new business proposals. Specifically works with Director of Sales & Marketing to brainstorm services and strategy for prospects as well as occasionally attends sales presentations
  • Create strategic media and influencer pitches that will generate client coverage
  • Correspondence and coordination with media and influencers on behalf of clients
  • Build strong relationships with local and national media
  • Plan and execute client events
  • Oversee media training along with crisis preparation and response programs for clients
  • Conduct internals with Account Executives and is responsible for reporting issues to leadership and overseeing individual growth

Requirements:

  • Excellent written and verbal skills
  • Ability to operate Cision or other media database tools
  • Ability to conduct research and create tailored media and influencer lists
  • Experience creating client coverage reports
  • Holds a deep understanding of the needs of media and how to communicate with media; also possesses a strong social and digital understanding.
  • Ability to successfully manage a team and report client issues to leadership as needed
  • Strong people skills; ability to interact with a wide range of personalities
  • Positive attitude and sense of humor
  • Be in the know with current events, important news updates and trends in the marketing, public relations, social/digital media, and business realms
  • A self-starter personality who is energetic, enthusiastic, persistent, creative and motivated to work in a fast-paced, team environment

Qualifications:

  • A minimum of 3 years professional experience with media and influencer relations and client service
  • 1-2 years of supervisory or management experience
  • Bachelor’s degree in Public Relations, Communications, Marketing or Journalism
  • Strong relationships with specific local and national reporters is a plus

Please contact Jennifer Powell (jennifer@thepowergroup.com) to apply.

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