Senior Account Executive – Dala Communications

at Dala Communications (view profile)
Location 4144 N. Central Expressway, Suite 305, Dallas
Date Posted November 7, 2021
Category Public Relations
Job Type Full-time


At Dala Communications, we’re not just in the business of communicating – we’re good business communicators. Dala’s team is built upon a foundation of strategic thinkers, enabling us to deliver solutions that are sound, smart, creative and, most importantly, successful. We put public relations strategies in motion and have been successful in doing so for several decades.

We’re looking for a talented and energetic Senior Account Executive (SAE) to join our Dallas team. Our office is located in the Knox/Henderson area, and we offer a hybrid WFH environment. Ideal candidates will have solid media relations, social media and client management experience, as well as strong verbal, interpersonal and written communication skills. They will also have an interest in working with business-to-business clients and be self-starters with the ability to confidently interact with media, clients and account teams. The candidate will work closely with our team on projects for clients in a range of industries including commercial real estate, architecture, public affairs and finance.

Send cover letter, resume and three writing samples to


  • Support senior leadership in fulfilling client PR programs

  • Serve as a day-to-day client contact, proactively devising new ways to meet clients’ strategic needs

  • Learn clients’ businesses and business goals, gain understanding of their competitive environments

  • Develop written materials, including PR plans, press releases, media advisories, byline/op-ed articles, award submissions, speeches and client correspondence

  • Ideation and development of story ideas and topic angles for pitching and pitch media for earned coverage

  • Attend client events and coordinate media on site

  • Coach clients for media interviews

  • Provide thoughtful recommendations and project management support for client projects

  • Monitor media outlets and understand industry-related issues that directly and indirectly affect the client, and provide meaningful insights into coverage and news trends that translate into thought leadership opportunities

  • Leverage existing media/editorial/journalistic contacts; readily develop new relationships on local, regional and national levels, including trade outlets

  • Conduct social media activities and provide consultation as part of client programs; continuously learning new methods and technologies

  • Leverage influencers (e.g. relevant industry bloggers, those with a strong social media presence, etc.) to impact clients’ brand and programs

  • Maintain careful attention to detail, ensuring accuracy of materials, contacts, schedules, etc.

  • Develop an understanding of various research methods; coordinate internal and external resources in implementing research projects

  • Assist junior staff with project management, media relations, social media and more

  • Promote teamwork by teaching junior staff and interns, delegating as possible

  • Assist with managing Dala’s internship program, including hiring and training, throughout each school semester

  • Manage clients’ budgets and provide other account and financial management

  • Participate in client and new business presentations

  • Actively participate in ongoing professional development, learning new skills and expanding personal capabilities

Job Requirements:

  • Minimum B.A/B.S. in public relations, journalism, marketing or related field

  • Four - six years of experience, preferred in an agency setting, with track record of success of client and project management

  • Aptitude to learn quickly and thrive in fast-paced environment

  • Demonstrated writing ability in AP style

  • Successful track record of working with traditional and social media

  • Professional and media references

Dala Communications Offers:

  • Competitive salary

  • Benefit package including health/vision/dental insurance & matching 401(k) program

·         Open, relaxed, team-oriented work environment

·         Hybrid work environment/WFH opportunities

·         10 paid holidays in addition to paid vacation days and paid sick time

·         One ½ day and one early dismissal/late arrival each quarter

·         Flexibility, quarterly team-building volunteer activities, 4 p.m. Fridays, individual volunteer opportunities and ongoing professional development

To learn more about, visit our website, LinkedIn or Instagram pages!


Dala Communications is a results-based, full-service public relations agency located in Dallas. Creating impactful, content marketing formulas that work, Dala Communications is built upon a foundation of strategic thinkers and communicators who take a forward-thinking, proactive approach to achieve clients’ business goals. Whether working alongside B2B or B2C in-house teams, or serving as the marketing and public relations arm, Dala Communications makes the business and community connections that create brand momentum. Dala Communications is a mid-sized agency and certified as a Woman-owned Business Enterprise with the National Women’s Enterprise Certification, and as a HUB with the state of Texas.

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