Marketing & Public Communications Specialist

at Town of Addison
Location Addison
Date Posted November 17, 2022
Category Marketing
Job Type Full-time


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Under general supervision, works with the Director of Public Communications to develop, organize, and manage strategic Town-wide communications efforts, including but not limited to economic development, tourism, special events, and public safety.  Assists with overseeing the Town’s website, social media accounts, newsletters, and marketing materials, Researches, documents, prepares, and distributes written and oral communications; communicates news of city programs, events, accomplishments, and services to various internal and external audiences.

Essential Functions

Essential duties and responsibilities may include, but are not limited to, the following:

  • Monitors and updates Addison social media, website, and blog content; prepares the weekly and monthly Town newsletters.
  • Assisting with the development of an overall social media strategy and editorial calendar and maintaining social media policies for the department
  • Adds, removes, and edits the format and content of the Town’s special event websites.
  • Writes, proofreads, edits, and disseminates content to include press releases, newsletters, bulletins, information packages, and reports.
  • Produces short marketing pieces and videos for internal departments; assists with other departments with graphics and website and social media management as needed.
  • Responsible for taking photographs or working with professional photographers at Addison-produced events, promotional ceremonies, chamber events, etc.
  • Tracks social media analytics monthly and monitors trends using various tools and platforms
  • Assists other departments with graphics, website, and social media management, as well as provide marketing efforts for campaigns, events, e-mail blasts, and content
  • Helps provide Town marketing assets to media for publication, coverage or digital.
  • Attends City Council meetings; attends other public meetings and events as required.
  • May be asked to perform additional job duties that are directly, indirectly or completely unrelated to normal job functions in the course of presenting certain Town special events.
  • Performs related duties as required or assigned.


Minimum Qualifications

Education, Training, and Experience Guidelines

Bachelor’s degree in Marketing, Public Relations, or related field; AND three (3) years of progressively responsible experience in marketing or public relations; OR an equivalent combination of education, training, and experience.  Ability to establish and maintain harmonious relations with fellow employees, Town officials, and outside contracts.  Safe driving record.  Clear criminal background check and clear pre-employment drug screen.

Knowledge of: 

  • Public relations methods, principles, and practices.
  • Editorial writing styles.
  • Design, videography, and photo editing software.

 Skill in:

  • Designing and editing social media content, videos, and photographs.
  • Establishing and maintaining effective working relationships.
  • Communicating effectively both verbally and in writing.
  • Managing multiple tasks and tight deadlines


A valid Texas Driver’s License is required.


This is an exempt position; incumbent will be expected to work whatever hours are necessary to complete responsibilities.


Work is performed in a standard office environment.   Office is located on second floor of a two-story building without an elevator.  Work is generally performed indoors in an air-conditioned facility but may also include limited exposure to outside weather conditions.


The Town of Addison is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, religion, age, or disability in employment or the provision of services.

Only registered members can apply for jobs.