Marketing Coordinator

at Denton County Transportation Authority (view profile)
Location Lewisville
Date Posted September 23, 2019
Category Marketing
Job Type Full-time

Description

To lead the development of creative materials and assist with digital initiatives to support the agency’s goals and objectives. The incumbent is responsible for all graphic design, passenger information, digital support, sponsorship advertising, the agency’s in-transit advertising program, and acts as the official webmaster. The incumbent in this position reports directly to the Senior Manager of Marketing and Communications. This is a full-time position that may require day, evening and weekend availability and will require traveling throughout Denton County.

 Brand Identity and Assets

  • Monitor internal creative
  • Ensure all design work consistently meets established brand guidelines and standards
  • Monitor external creative executions to maintain and/or correct usage to align with brand standards
  • Support brand identity through sponsorship and newspaper advertisements/advertorials implementation
  • Identify appropriate photography and other illustrative imagery for DCTA in creative execution
  • Take required in-house photographs and videos as need

 Creative Design

  • Support departmental campaigns, social media content, collateral, agency documentation, and special projects with graphic design execution from initial design to final packaging of files
  • Prepare and arrange a variety of written and illustrative material in an organized format for use in publications, displays and educational materials (for both internal and external audiences)
  • Develop new and update existing agency collateral as needed
  • Execute product photography and retouching as needed
  • Assist DCTA and contractor departments with graphic and printing needs

 Service Changes

  • Lead passenger information material development, printing and installation on behalf of the Marketing and Communications Department
  • Coordinate with bus and rail operations to assist in the successful development and implementation of service changes
  • Assist with the development of the service change timeline and monitor required progress
  • Coordinate map and timetable updates in accordance with the approved service change
  • Update the DCTA website in correlation with service changes

Passenger Information

  • Manage the inventory, placement, installation, and removal of all passenger information materials including but not limited to facility signage, platform signage, bus stop signage, vehicle signage, etc.; coordinating with other departments as needed
  • Manage route guide and collateral inventory stored across all agency facilities
  • Lead the design, implementation and reporting for community digital billboards
  • Manage the agency’s Limited English Proficiency Plan and coordinate all required translations, printing and digital assets as needed

Direct Mail

  • Maintain agency postal indicia including routine purchase orders and project-based expenses (except for the Corporate Pass Program)
  • Coordinate with post office to execute direct mailing distribution, coordinating with local printers, when needed
  • Coordinate utility bill insertion orders, delivery of creative and delivery/use of overs

Digital Support & Management

  • Act as the official webmaster and manage all website projects, updates and back-end functionality
  • Provide campaign-based and monthly routine reporting regarding website traffic and user behaviors through Google Analytics and other online tracking analytics platforms
  • Train identified staff on routine updates required by other departments
  • Act as the main point of contact for web developer of record and coordinate any updates and migrations that need to occur

 In-Transit Advertising Program

  • Record program interest, next steps, agreements and results
  • Coordinate with print vendors for both printing and installation
  • Provide proof of performance reporting to paying clients
  • Maintain program information on DCTA website and in all program materials

 Vendor Management/Budget

  • Coordinate with established print vendors to produce, install, and remove materials as needed; monitor project timelines
  • Set up new vendors as needed
  • Assist with procurements
  • Open departmental purchase orders and coordinate payment of invoices
  • Monitor related budgets

EDUCATION AND EXPERIENCE  (Any equivalent combination of education and experience)

Associates or Bachelor’s degree from an accredited college or university, with major coursework in Marketing, Communications or Journalism. Equivalent to two (2) years of increasingly responsible experience professional work experience directly related to campaign development/execution, event marketing and graphic design. Public transportation or public sector experience preferred.

 

To apply online, visit: https://www.dcta.net/business-center/careers

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