Marketing & Communications Manager

at Kimbell Art Museum (view profile)
Location Fort Worth
Date Posted June 9, 2022
Category Public Relations
Job Type Full-time

Description

Reporting to the head of marketing and public relations, the marketing and communications manager for the Kimbell Art Museum executes marketing and communications initiatives to build awareness, reach and grow the museum's diverse audiences, and promote the museum's brand position. The marketing and communications manager is a proactive, responsive, and detail-oriented individual who manages the museum's day-to-day media and public relations efforts, promotes museum events and programs, and assists the department as needed with social media, website, and administrative duties.

 

DUTIES (include but are not limited to):

Media Relations

  • Creates and implements media relations outreach and follow-up strategies for museum projects and news
  • Maintains and strengthens relationships with members of local, national, and international media outlets with a focus on diversifying both our media and audiences
  • Keeps apprised of museum activities, as well as topics and trends in local, national, and international media to develop relevant story ideas
  • Writes, produces, and distributes press releases, advisories, image galleries, calendars, and other materials for media
  • Coordinates institutional review and distribution of media materials
  • Fulfills media requests for images, interviews, and information
  • Serves as backup spokesperson for the museum
  • Secures image rights for images used for press, website, social media, and additional museum materials
  • Supervises onsite and offsite film, radio, and photography crews
  • Reviews filming and location requests
  • Manages and coordinates onsite press events, when applicable

Public Relations

  • Drafts briefing materials for all museum personnel conducting interviews with press and serve as note taker during interviews when possible
  • Drafts and sends weekly internal newsletter to all staff to keep them apprised of all museum news coverage
  • Tracks media output, maintains media clip files, distributes clips to senior staff upon request
  • Maintains press section of the museum website
  • Maintains media contact database and tracks engagement with KAM
  • Maintains long-range planning calendar, including long and short-lead deadlines, special sections, etc.
  • Plans and coordinates select events, including on-site events and community outreach efforts
  • Plans and executes advertising, media relations, digital communications, and other promotions for education department, including but not limited to public programs, family programs, and lecture series.
  • Provides administrative support to Nuestro Kimbell committee, serves as note taker and committee liaison.

Departmental Support

  • Adds public programs to website, assists marketing and public relations team with maintenance of website content
  • Responds to email and other inquiries from the public or routes them appropriately
  • Participates in the recruiting and hiring process for departmental interns
  • Assists marketing and public relations team with developing content for social media, blog, website, enews, and more. Serves as backup for social media management.
  • Assists with departmental invoice processing and budget
  • Performs other duties as assigned

Qualifications

  • 3+ years of experience with a bachelor's degree in art history, public relations, journalism, or related field
  • Demonstrated proficiency in composition, spelling, punctuation, and grammar; high level of comfort with verbal communication
  • Ability to maintain confidentiality, display good judgment, successfully sort multiple priorities, and give great attention to accuracy and deadlines
  • Ability to establish and maintain positive, effective working relationships with staff, volunteers, members of the press, outside vendors, and the museum visitors
  • Experience with computer operations (mostly Macintosh), databases, Microsoft Office package (Word, Excel, PowerPoint), Windows, and Photoshop
  • Experience with Meltwater, a plus
  • Familiarity with AP Style required; Chicago Style, a plus
  • Experience working with members of the media is preferred
  • Familiarity with art terminology is preferred

Other job requirements

  • Periodically works irregular hours, including some nights and weekends
  • Must successfully complete pre-employment background screen and drug screen.

Two writing samples, a cover letter, and a resume are required.

 

The Kimbell Art Museum offers a good working environment with competitive compensation as well as a full package of employee benefits including medical, dental, vision, and life insurance, paid vacation, personal, and sick time, and a 403(b) retirement plan with Museum contributions.

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