Marketing and Communication Specialist

at Communities Foundation of Texas (view profile)
Location Dallas
Date Posted July 22, 2022
Category Marketing
Job Type Full-time

Description

Click here to apply today!

Position Summary

CFT’s Marketing and Communications Specialist provides overall marketing support, writing, storytelling, and analytics to Communities Foundation of Texas (CFT), principally via digital technology (web, social, email, mobile, digital advertising, etc.), but also through other mediums, including print.  The Marketing and Communications Specialist is responsible for assisting the Marketing and Communications team in implementing CFT’s marketing and communication strategies, plans, and programs to increase awareness and positive recognition of CFT. This position is responsible for day-to-day project management, development, implementation, optimization, and reporting of marketing initiatives to create brand awareness, to further our mission-driven work, and to drive client leads and donations. S/he will collaborate with many people across the foundation and is responsible for consistent and cohesive messaging that speaks to the CFT community at large, as well as to specific target audiences among CFT stakeholders.  The role will help implement a communication strategy aligned with CFT’s overall strategic plan, while supporting a variety of special initiatives and programs of the foundation.

Essential duties and principal responsibilities include: 

  • Overall Brand Awareness:
    1. Work with the Marketing/Communications team to implement a communications plan targeting critical external and internal stakeholders, including donors, professional advisors, nonprofits, foundations, general public, board, and staff. All communications efforts must clearly and effectively tell CFT’s story.
    2. Motivate CFT’s audiences to act through its various media, publications, and presentations including website, social media, email, newsletters, annual reports, fliers, and invitations.
    3. Execute CFT’s brand communication standards and serve as a “brand champion.”
    4. Implement relevant trends and best practices into communication strategies by collaborating with the Marketing and Communication team.
    5. Strategize with departments on how best to attract, reach, motivate, and communicate with audiences through writing and data-driven decision making.
  • Website Management and Analytics
    1. Manage CFT’s websites, including editing and creation of new content both in front of and behind the donor login (Donation pages, event registration pages including Eventbrite pages, etc.)
    2. Lead improvements on digital properties to enhance the user experience and deepen engagement with the foundation.
    3. Manage Google analytics, AdWords grant, and paid remarketing campaigns, analyzing campaign performance and ROI. Use analytics insights to support real-time quick fixes and solutions for ongoing improvements to campaigns.
    4. Execute strategies to improve online traffic and SEO to CFT websites, including blog writing, page content, e-news, etc.
    5. Troubleshoot website issues as needed, collaborating with IT and Data Management to resolve any technology issues and improve the user experience.
  • Digital Marketing: 
    1. Execute CFT’s email marketing efforts in collaboration with the Marketing and Communications team.
    2. Support as needed the tracking of engagement across CFT’s social media channels, including FacebookTwitterInstagramYouTubeVimeoLinkedIn, and sub-brand accounts: CFT for Business, North Texas Giving Day, Educate Texas, Emerging Leaders in Philanthropy, etc.
    3. Execute digital marketing campaigns, including web development/landing pages, SEO, email, social, newsletters, video, search, tag management, etc.
    4. Report and share email and advertising campaign results with internal teams.
    5. Manage/export contacts from CRM to email marketing platform to communicate with targeted communication and mailing lists.
    6. Assist in creating, formatting, uploading, and posting marketing materials and collateral, including blogs, research studies, annual reports, investment reports, presentations, etc.
  • Integrated Communication, Brand Support, and Events
    1. Assist Marketing and Communications team in executing an overall communications calendar and publication schedule for CFT publications such as CFT’s Impact magazine, annual report, newsletter(s) (print and digital).
    2. Contribute to the editorial processes for developing content, writing content, and overall project management.
    3. Create draft features and stories for CFT Impact magazine, post-event features, and blog posts.
    4. Create and execute CFT’s internal e-newsletter.
    5. Support media relations through posting press releases and news articles.
    6. Support CFT event needs such as coordinating A/V support, scribing names for photographer, taking photos and live social media reporting, and/or other duties as assigned.
    7. Assist marketing and communications team in planning and activities, budget support, and other duties as assigned.
  • Graphic Design/Media Support as needed
    1. Support as needed the design of visual assets, web graphics, invitations, marketing materials, video editing, motion graphics, etc. using the Adobe Creative Cloud suite or Canva graphic creation platform.

Qualifications

  • Bachelor’s degree required; specific degree in professional writing, communications, marketing, advertising, or graphic design preferred.
  • 2-5 years successful experience in marketing and communications with positions of increasing responsibility and accountability in a goal-oriented setting
  • Please provide portfolio examples of:
    1. Familiarity/use of website content management systems
    2. Digital analytics and improvements made from lessons learned
    3. Demonstrated written ability to simplify complex information for general audience understanding
    4. Graphic design experience with Adobe Creative Cloud Suite preferred (InDesign, Photoshop, and/or Illustrator) or Canva (if applicable)

Skills & Requirements

  • Belief in, commitment to and ability to speak persuasively about the mission of Communities Foundation of Texas, its programs/services and community impact
  • Attention to detail and accuracy is extremely important
  • Excellent communicator: verbal and written
  • Ability to write clearly, directly, succinctly
  • Optimistic problem-solver with the ability to think critically
  • Dependable with the ability to follow through and keep to commitments
  • Diligent project manager with ability to manage multiple assignments and tasks simultaneously while interacting with all levels of staff and external constituents
  • At ease communicating with internal/external stakeholders across broad range of topics
  • At ease with ambiguity. Can handle undefined assignments and self-motivated to reach goals
  • Demonstrated strategic thinking skills combined with the ability to implement effective plans
  • Ability to forecast potential risks and challenges and develop plans to prepare and respond
  • Initiative and creativity to draft and/or edit collateral materials including web, social, PowerPoint presentations, electronic and print newsletters, annual report, brochures, etc.
  • Ability to effectively manage plans and activities to the budget
  • Ability to work successfully under pressure with competing priorities and keep a sense of humor
  • Valid state issued driver’s license

Disclaimer:   The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. Overview is not intended to be construed as an exhaustive list of all responsibilities, duties and/or skills required of all employees within this class.

Accommodations:  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Click here to apply today!

Communities Foundation of Texas (CFT) Vision

To build thriving communities for all

CFT’s Mission

To improve the lives of all people in our community by investing in their health, wealth, living and learning.  We accomplish this by growing community giving, expanding community impact, and advancing community equity.  

We work to meet our mission by:

  • Providing giving opportunities through charitable and legacy living, planning, and consulting for individuals, families, nonprofits, and businesses
  • Grantmaking and engaging our community around priority issues
  • Increasing academic achievement and educational equity for all students in Texas, especially African American, Latino, and economically disadvantaged
  • Developing and sharing knowledge and expertise about community needs and resources

CFT’s Values

Enhancing the experience and impact of giving through:

1. Exemplary service;

2. Wise stewardship of resources; and as a

3. Trusted partner for community knowledge and collaboration.

ABOUT COMMUNITIES FOUNDATION OF TEXAS

The mission of Communities Foundation of Texas (CFT) is to improve the lives of all people in our community by investing in their health, wealth, living, and learning. CFT works to accomplish this by growing community giving, expanding community impact, and advancing community equity.

With a vision of building thriving communities for all, CFT works locally and across the state with many individuals, families, companies, foundations, and nonprofits through a variety of charitable funds and strategic grantmaking initiatives. CFT professionally manages more than 1,200 charitable funds and has awarded more than $2 billion in grants since its founding in 1953.

CFT is committed to serving and understanding donor needs, expertly handling complex gifts, wisely managing charitable funds, and leveraging its community knowledge to increase charitable impact, in addition to powering several initiatives including the W. W. Caruth, Jr. Fund at CFT, CFT for Business, Educate Texas at CFT, Emerging Leaders in Philanthropy at CFT, GiveWisely, and CFT’s North Texas Giving Day. CFT’s North Texas Giving Day raised over $66 million on a single day in 2021 to help over 3,300 North Texas nonprofits. Learn more at www.CFTexas.org.

Only registered members can apply for jobs.