Associate Vice President of Marketing

at University of Oklahoma (view profile)
Location Norman
Date Posted February 1, 2021
Category Marketing
Job Type Full-time


Position Summary

The Associate Vice President of Marketing (AVP) at the University of Oklahoma provides marketing leadership to the university community. Through leading and directing the marketing department within the Division of Marketing and Communications, the AVP designs, coordinates, executes, and evaluates the effectiveness of university-wide marketing campaigns and programs. The marketing department provides services in the areas of strategic marketing, digital strategy, social media, visual creative services, and web infrastructure. The AVP will have experience in oversight of each of the areas in which the marketing department offers services.

Reporting directly to the Vice President for Marketing and Communications and Chief Communications Officer (VP), the AVP advises and assists the VP, president, other executive officers, and college and departmental leadership in establishing goals, developing suitable strategies and tactics, and executing upon a clearly developed marketing plan.

This role is responsible for creating and implementing a strategic marketing plan which supports the fulfillment of the university’s strategic plan. The plan will: adhere to and be measured by clearly defined objectives; amplify the university’s standing across all digital mediums; and deliver messages that advance OU’s purpose to change lives.

The ideal AVP will possess significant higher education marketing experience and demonstrate strong leadership working with many diverse constituencies. This position must be a strategic thinker focused on a high-level effort to modernize and drive the University’s marketing, leveraging all of OU’s strengths into a unified strategy. Superior communication skills, the ability to manage a diverse team of creative professionals, and a keen sense of organization are also requirements.

Professional Requirements

  • Bachelor's Degree in Marketing, Communications or similar field ORan equivalent combination of education/job related experience
  • 7- 10 years of marketing and communications experience
  • Experience leading a diverse team
  • Ability to formulate, develop, and implement high-level marketing strategies for the institution
  • Experience in crafting and executing media buys
  • Expertise leading and motivating teams
  • Continuously researches and develops knowledge about marketing and innovation trends both in and outside of higher education
  • Possesses exceptional collaboration skills for cross-university partnership

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About the University of Oklahoma

Created by the Oklahoma Territorial Legislature in 1890, the University of Oklahoma is a doctoral degree-granting research university serving the educational, cultural, economic, and health-care needs of the state, region, and nation. The Norman campus serves as home to all of the university’s academic programs except health-related fields.

The OU Health Sciences Center, which has academic and clinical programs in Oklahoma City, Tulsa, and across the state, is one of the most comprehensive academic health centers in the nation with seven professional colleges, the state’s largest clinical group practice OU Physicians, and research centers such as the NCI designated Stephenson Cancer Center and the Harold Hamm Diabetes Center.  The OU Health Sciences Center is closely affiliated with the non-profit OU Medicine health system, which includes OU Medical Center, the Children’s Hospital, and OU Medical Center Edmond, and provides essential clinical services across adult and pediatric specialties.  Both the Norman and Health Sciences Center colleges offer academic programs at the Schusterman Center, the site of OU-Tulsa.

OU enrolls almost 32,000 students, has more than 2,800 full-time faculty members, and has 21 colleges offering 172 majors at the baccalaureate level, 156 majors at the master’s level, 81 doctoral-level majors and 54 graduate certificates. The university’s annual operating budget is $2.05 billion. The University of Oklahoma is an EO/Affirmative Action institution Individuals with disabilities and protected veterans and are encouraged to apply.

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