Associate Director, Social Media

at University of North Texas (view profile)
Location Denton
Date Posted February 23, 2023
Category Corporate Communications
Job Type Full-time


Department Summary
As the chief communications organization for the University of North Texas, the Division of University Brand Strategy and Communications (UBSC) collaborates with internal and external partners to:

  • Advance and protect UNT’s institutional identity and reputation.
  • Reinforce and grow UNT’s brand in graphics, images and words.
  • Increase UNT’s visibility in public and in the higher education marketplace.
  • Support UNT’s student recruitment, retention and graduation goals.
  • Strengthen UNT’s relevance and value to key audiences, including alumni, donors, faculty and staff members, and encourage community engagement.

Position Overview

This is professional and administrative work guiding a team of communications specialists assigned to the university’s primary Social Media Team setting the university-wide social media strategy based on best practices and creating engaging, informative and strategic social media content that showcase the university’s strongest assets and supports UNT’s progress in the achievement of its mission and goals. This person will be responsible for researching, testing and making recommendations on what new social/digital platforms the university should adopt for various communication practices, which will require staying abreast of the fast-paced evolution of social/digital trends and user experiences. The person in this position also manages the broad strategy and content goals, as well as oversees execution in scheduling and account launches, for university social media platforms by providing direction to work teams and team leaders; ensuring an integrated approach to sharing the university’s messages with its audiences across social media channels. This employee directs the strategy, writing, editing and management of informative, entertaining and audience-appropriate content for the university’s social media channels, as well as other university projects as assigned.

Minimum Qualifications
Bachelor’s Degree in related field and five years of professional related experience; or any equivalent combination of education, training, and experience.

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