Associate Director Marketing & Communications

at University of Texas at Arlington - Division of Student Affairs (view profile)
Location 701 S. Nedderman Drive, Arlington, TX
Date Posted April 27, 2021
Category Marketing
Job Type Full-time

Description

Job Summary:  Provides marketing and communication direction and support for the Division of Student Affairs. Supervisors the Special Projects Coordinator and coordinates large University special events such as Convocation and Commencement. Assists the Director of Communications, Planning, and Operations with special projects.

Essential Duties & Responsibilities:  Provide marketing support to The Office of the Vice President for Student Affairs and the entire Division of Student Affairs including the creation and implementation of marketing plans and messaging via multiple marketing platforms (print, web, email, and social media), the creation of apparel, promotional materials, and advertisements, and establish a Student Affairs presence at various recruitment and information fairs. Supervise a team of students, who create marketing materials for social, web, mobile, video and photo. Manages the creation of all marketing materials, give creative direction, direct client interaction, and preparing final files for production. Maintain the Student Affairs and VPSA websites and serve as a web resource for Student Affairs departments. Manage and complete all marketing and licensing approvals for all departments and student groups within the Division of Student Affairs. Create, maintain, implement and train professional and student staff on the visual identity guidelines for the Division of Student Affairs. Serve as a liaison between Student Affairs and University Communications and serve as a member on University committees to assist with the marketing, promotion and implementation of major university events including Homecoming, MavsMeet Convocation, Parent & Family Weekend, and Welcome Week. Supervise Special Projects Coordinator with event logistics for all University Commencement Ceremonies and MavsMeet Convocation. Including development of timelines, deadlines, scripts and college information packets. Meet with commencement team, convocation team and coordinators to communicate event information. Provide expertise and resources for the divisional and student marketing staff with editing, content writing skills, creativity, and marketing related technology skills used for communications on campus. Performs other duties assigned as a valuable team member to the Office of the Vice President of Student Affairs, the Division of Student Affairs and the University.

Required Qualifications: Bachelor’s degree in higher education, journalism, English, public relations, communications, or related field. Five (5) years of experience in higher education, Student Affairs, communications and/or special event planning or the equivalent experience. Excellent organization, editing, and writing skills, as well as high degree of creativity. Strong project management, interpersonal and communication skills. Ability to manage multiple concurrent projects. Strong knowledge of the usage and implementation of Microsoft Word, Adobe Creative Suite, email marketing programs, social media and web content management systems (Cascade and Sitecore).

Preferred Qualifications: Master’s degree and student supervision experience. Experience in collecting and using user data from email, web and social media marketing as well as a working knowledge of print and electronic design trends, web site navigation, photography and production.

Hours:  Monday-Friday; 8:00am-5:00pm.  Some evening and weekend work required

Salary is commensurate based on qualifications and relevant experience.

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