Assistant Director of Marketing Design

at University of Texas at Arlington (view profile)
Location 701 S. Nedderman Drive, Arlington, TX
Date Posted February 5, 2021
Category Marketing
Job Type Full-time

Description

The Assistant Director of Marketing Design, under the direction of the Director of Creatives Services is responsible for the development and implementation of marketing content design and creation, visual brand identity, and production aspects for a wide variety of print, digital/web, social media, and outdoor advertising projects that support University strategic and integrated marketing and branding initiatives.

Develops concepts, designs, publications, advertisements (for both print and web), environmental graphics, social media graphics and website graphics. Participates in design critiques by presenting work for approval, capturing feedback, and revising to deliver an approved solution on-time and on-budget. Assists the Creative Director in creating and concepting original marketing direction, messaging, look, and production of marketing materials. Translates marketing goals into tangible design solutions throughout the overall campaign and in the various deliverable mediums. Works closely with the department’s editorial/copywriting team, web/online communications, multi-media and social media teams to coordinate, align and integrate affiliated publications, branded campaigns, and departmental resources into coordinated marketing communications. Works closely with University photographers. Enhances and manipulates images for optimum results and ensures quality control at every stage of marketing project development and proofing. Assists with coordination and direction of photo shoots and illustration as requested. Adheres to and monitors marketing project deadlines, procedures, and budgets. Works directly with senior administrators, faculty, and staff, as necessary, in order to ensure accuracy, relevance, and appropriateness of design concepts and materials. Secures approvals and maintains documentation, as necessary. Reports progress and status of projects at expected times to customers and department managers. Maintains detailed and accurate project records. Assists with maintaining departmental photographic and electronic file libraries and archives, and the creation and maintenance of departmental electronic print project files and resources into organized libraries and archives in accordance with design studio guidelines. Performs other duties as assigned.

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