Vice President, Marketing & Communication

KLH & Associates - Methodist Le Bonheur Published: April 3, 2019
Location
Memphis
Job Type

Description

About Methodist Le Bonheur Healthcare

Concerned about the conditions of the hospital where his sick pastor was being treated, Mississippi planter John Sherard dreamed of building a hospital that would provide excellent care for patients.

Today, Methodist Le Bonheur Healthcare(MLH)  is an integrated, not‐for‐profit healthcare system based in Memphis, Tennessee, with locations and partners across the Mid‐South. Throughout our history, we have remained affiliated with the United Methodist Church. Our faith inspires us to serve our patients and improve the health of our entire community.

We’re committed to creating an environment that values the individual differences and  unique contributions of everyone touched by our organization. And because no one knows our patients better than their family and friends, we encourage their participation in care and planning.

Through our partnership with the University of Tennessee Health Science Center, we help train the next generation of medical professionals and bring cutting‐edge research and treatment to our patients. We seek affiliations with community organizations and congregations who work with our underserved neighbors, because we believe that everyone should receive the best possible care.

Check out some wonderful patient stories that show what Methodist Le Bonheur Healthcare is all about.

Vice President, Marketing & Communications Role

The Vice President of Marketing & Communications will contribute to business success by establishing strategic direction for a proactive and transformational communications and marketing program that is fully integrated with the business strategy. He/she will collaborate across departments in order to shape an enterprise program that enhance brand positioning

and manages our reputation with internal and external stakeholders. He/She will be responsible for the integration and consistency of communications initiatives and messages across a diverse range of stakeholders including c‐suite, corporate relations, human resources and senior executives. He/She will serve as the principal strategic communications counsel to all levels of the organization, especially senior leadership. He/She will lead communicators to drive all aspects of the marketing and communications function, including media relations, crisis communications, leadership communications, corporate reputation, employee communications and digital and social communications. He/She will model and act in accordance with Methodist Le Bonheur Healthcare mission, vision, and values.

Essential Duties and Responsibilities

The Vice President, Marketing & Communications will perform the following duties:

  • Lead the development and execution of integrated strategic marketing and communications
  • Integrate innovative technologies, data and analytics platforms and communications tools into the marketing and communications
  • Drive the development of a key messaging platform that ensures clear, cohesive and consistent communications across the
  • Elevate a leadership communications strategy to effectively position the CEO and executive team as thought leaders and experts on important and relevant healthcare topics.
  • Develop, execute and monitor marketing strategies for short and long‐term
  • Lead marketing & communications and market research for the healthcare
  • Serve as key member of the executive leadership
  • Lead brand positioning and image management through measurable marketing and communications campaigns that are supported by market Leverage digital media and exceptional employee communications and media relations to drive results.
  • Establish goals and metrics to drive individual performance and accountability and measure
  • Building collaborative relationships across departmental lines and at various levels of the
  • Ensure that key stakeholders are well informed and engaged.
  • Creative, results‐oriented and strategic mindset with a track record of success rigorously testing and implementing new
  • Exceptional skill crafting top notch communication content that ensures factual accuracy, high quality standards and consistent
  • Crisis Management
    • Proactive and reactive planning
    • Identifying external crisis management/communications team

Leadership Competencies

  • Impeccable oral and written communications skills for delivering clear and cohesive writing.
  • Proven ability to successfully build and lead a high‐performance
  • Results‐oriented with demonstrated success building strategies to successfully achieve organization’s objectives and goals.
  • Working
  • Creative and innovative solutions to
  • Proactive approach towards solving problems and anticipating
  • Ability to manage changes seamlessly in a fast‐paced environment with competing deadlines.
  • Adept providing expert counsel to senior executive
  • Executive poise and presence.
  • Proven conflict resolution skills in a diplomatic
  • Foster positive and constructive relationships both internally and externally with key stakeholders, civic and legal community
  • On the pulse and keeping up with broad industry
  • Possesses high standard of integrity, credibility and business
  • Passionate about the mission, vision, and values and Power of One culture of Methodist Le Bonheur Healthcare .
  • Establishes and communicates a compelling and inspired vision, creates competitive winning strategies and plans, ensures department strategies are aligned with company strategies.
  • Develops a positive, respectful, productive and professional work
  • Open and transparent communications about process and progress.

Requirements

  • Master’s degree preferred.
  • Bachelor’s degree in marketing, communications, journalism, or a related
  • Advanced degrees in business administration (MBA) and public health (MPH)
  • Minimum of 10 years’ professional experience in the marketing or communications field, agency, corporate or
  • Minimum of five years of consecutive leadership
  • Insights regarding marketing techniques and theory

To Apply

Tell us why you are the best candidate for the Vice President, Marketing and Communications role at Methodist Le Bonheur Healthcare.  Please send the completed KLH & Associates Application of Employment, cover letter, resume and compensation requirements to Mr. Kim L. Hunter, Managing Partner, at kimhunter@lagrant.com.

KLH & Associates Contact

Mr. Kim L. Hunter

Managing Partner

Office: 323.469.8680 ext. 225

Mobile: 213.280.4747

Email: kimhunter@lagrant.com  

Website: www.klhassociates.com

 

Ms. Shamara Carney

Special Projects Associate

Office: 323.469.8680 ext. 230

Mobile: 909.835.6117

Email: shamaracarney@lagrant.com  

Website: www.klhassociates.com

 

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