Media Strategist

Pavlov Advertising Published: August 9, 2018
Location
Fort Worth
Job Type
Category

Description

If a tree falls in a forest and no one is there to hear it does it make a noise? Well, the same can be asked with advertising. At Pavlov, we understand how to create communications that stimulate. But without equally excitement inducing activation, the message can fall silent, too. That’s why we’re in search for a technician in tantalization – an expert in knowing how to create a stir; how to have an idea scream out to the world and say, “hey, look at me.” Ring that bell. Ok, you get the point. This person will use keen research, analysis and expert industry instinct to produce traditional, digital and guerrilla strategies to induce uncontrolled salivation and exceed marketing goals. If this sounds like you, we’re wanting your response.

OVERVIEW

PAVLOV Advertising is seeking an experienced media leader to
execute our media strategy, planning and buying function across
traditional media channels.

• Develop media strategies for traditional media across our portfolio of clients
• Actively execute and buy media in traditional media channels
• Manage multiple active media buys at any given time
• Own and develop traditional media plans in partnership with digital team
• Seek new areas of channel integration across digital and traditional
• Learn and support programmatic buying of traditional channels (TV/OOH)
• Own vendor relationships with media partners
• Participate in media and creative strategy briefings
• Research and provide recommendations backed by data
• Support account services with hands-on media knowledge

RESPONSIBILITIES

• Bachelors degree in advertising or related field
• 3 to 5 years of media strategy, buying and planning experience
• Highly detail-oriented and accountable individual
• Accountable team-member but driven to see things done right
• Agency experience required
• Buying experience in print, outdoor, broadcast required
• Digital buying experience a plus

Apply at www.pavlovagency.com

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