Director of Communications and Marketing

Fort Worth Academy Published: January 1, 2019
Location
Fort Worth
Job Type
Category

Description

The Director of Communications and Marketing is a full time, year round position. The Director is a member of the senior leadership team and reports directly to the Head of School.

The Director of Communications and Marketing will provide strategic vision, creation and implementation for all school marketing and communications efforts and plans. She/He will create and communicate a compelling story about Fort Worth Academy focusing on the benefits of the K-8 model, project-based learning, and our signature ELI Initiative (Entrepreneurship, Leadership and Innovation). The Director will also collaborate with various administrative departments including admissions, development, academic divisions and other constituencies to provide communications support. The Director ensures all projects reflect the school’s brand and mission to increase student/family retention and/or recruit new families to Fort Worth Academy.

Website

  • Oversee, develop, review, edit and maintain all website content.
  • Keep website current, dynamic and mission driven.

Public and Media Relations

  • Research, write and distribute news releases to media outlets supporting school initiatives, fundraisers, and special events.
  • Serves as main contact on all press releases and field reporters’ calls regarding promoted events
  • Help facilitate the creation and/or editing of all internal and external publications (ie. letters to parents, admissions, development, academic divisions and athletic materials, viewbooks, brochures, newsletters, annual reports, alumni materials and publications, etc.)
  • Archive and manage all photos (non-yearbook) for school.
  • Create, design, budget and produce promotional materials for events and all school publications.

Social Media

  • Oversee all social media as it relates to consistency in messaging of the school’s strategic communications and marketing plan.
  • Knowledge of and keeping abreast of all aspects of social media trends and strategically implementing them effectively in the communications and marketing plan.

Branding

  • Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo. Oversee the work of graphic designers and print vendors in production of printed and digital materials.
  • Communicate and educate the faculty and staff on the branding standards and style guide.
  • Review, revise and update as necessary the school’s branding standards and style guide.
  • Ensure brand messaging quality and consistency.

Advertising

  • Develop a comprehensive media plan to align with admissions goals; negotiate all contracts with vendors.
  • Plan and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
  • Seek opportunities for participation in educational-related and key community events.
  • Direct and manage vendors to include graphic artists, printers, photographers, etc.
  • Identify ways to promote Fort Worth Academy to differentiate ourselves from others (ie. industry nomination, awards, honors, etc.)

Qualifications:

  • Bachelor’s degree in marketing, communications, public relations, or related field is required; master’s level degree is highly desired.
  • Experience in a progressively responsible professional marketing and communications role. Previous work experience in an independent school setting is preferred.
  • Strong working knowledge of terms, technology, and current events of the marketing and public relations industry.
  • Comprehensive knowledge of software programs necessary to perform duties, with ability to create and design publications in-house a plus.
  • Proficient with and experience using content management systems and various social media platforms.

Please send your letter of interest and resume to Administrative Assistant Mrs. Amy Webster awebster@fwacademy.org to be considered for this position.

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