Southern Methodist University (SMU), a nationally ranked private university located near the heart of Dallas, seeks a Director of Admission Marketing and Communications provides leadership for the marketing and communication efforts for Undergraduate Admission to support the University's recruitment goals.
A nationally ranked private university with seven degree-granting schools, SMU is a distinguished center for teaching and research located near the heart of Dallas, Texas. SMU's 11,600 students benefit from small classes, research opportunities, leadership development, international study, and innovative programs. The University is strengthened by its partnership with the North Texas region, a global center of commerce and culture. SMU students, faculty, and alumni are changing the world through their chosen fields, civic engagement, and service to society. SMU’s progress in the last 20 years includes a near tripling of applications, an increase of more than 165 points in the student SAT average scores, an increase in underrepresented student population enrollment to 25 percent, and a more than doubling of the University endowment, currently valued at $1.5 billion.
Create the annual marketing strategy and communication continuum in collaboration with SMU Integrated Marketing and UG Admission Marketing Committee. Use SMU and national marketing data in targeting segments and e-communications. Ensure that SMU's print, web, and e-communications presence reinforces key messages and reflects the SMU brand, and supports recruitment goals for student quality and diversity.
Identify communication solutions for publication, electronic mail, text, social media, and other communication methods, both print and electronic. Create original designs and write copy for undergraduate recruitment publications, both print and electronic. All work to be done within determined budgets and seeking the most cost effective measures.
Integrate the communication messages through SLATE and develop/implement e-forms to track contact with prospective students/applicants in collaboration with Admission Operations unit. Ensure that all communication projects are approved through the appropriate channels in order to meet production deadlines. Strategies and tactics to achieve desired goals should be based upon data and analysis.
Develop touch points and strategies for using social media and other e-communications. Implement project plan that includes design, list generation, tracking, delivery, evaluation and analysis. Track communication and marketing by media type and constituency.
Hire, train, mentor, evaluate and supervise staff. Serve as liaison to SMU Department of Integrated Marketing. Attend meetings/conferences, as well as attend staff development activities and support admission programs.
Education and Experience:
Bachelor’s degree is required. Master’s degree is preferred.
A minimum of three years graphic design experience, including creation of initial concept and determining visual design is required.
One year of supervisory experience managing full-time staff employees is required.
Experience in higher education or the not-for-profit sector (e.g. community organizations, the arts, or K-12 schools) is strongly preferred.
Work experience in creating marketing communications is desired.
Experience overseeing production process of marketing communication is preferred.
Experience developing and implementing marketing plans (short and long term) is desirable.
Experience managing the marketing needs of large diverse entity with a myriad of audiences (e.g. prospective students, alumni) is preferred.
Knowledge, Skills and Abilities:
Candidate must demonstrate the ability to use data, analyze results, identify trends and develop strategies.
Candidate must possess strong verbal, interpersonal and written communications skills to effectively work with a wide range of constituencies in a diverse community.
Candidate must demonstrate strong organizational, project and time management skills with the ability to prioritize, and manage multiple tasks and constituents concurrently.
Candidate must have strong problem-solving and strategic thinking skills, with the ability to identify and evaluate problems, as well as use quantitative and observational data to analyze a problem and recommend solutions.
Candidate must be a self-starter with minimal supervision and demonstrated ability to work independently and collaboratively as part of a team.
Candidate must have the ability to communicate effectively in writing, editing, and proofreading with a strong focus on attention to detail.
A strong working knowledge of Microsoft Office Suite (e.g. Word, Excel, Outlook) is essential.
Working knowledge of design programs such as QuarkXPress, Illustrator, InDesign, Photoshop is a plus.
Working knowledge of HTML and Liquid markup is desired. Detailed knowledge of working within SLATE/CRM would be an asset.
Handle objects (dexterity)
Sit for long periods of time
Deadline to Apply: This position is open untilled filled. Submission reviews will begin immediately.
SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, firstname.lastname@example.org.