Associate, External Affairs (Marketing and Engagement)

George W. Bush Presidential Center Published: October 9, 2018
Dallas, Texas
Job Type



Rooted in the guiding principles of President George W. Bush and Mrs. Laura Bush, the George W. Bush Presidential Center engages communities in the United States and around the world by cultivating leaders and advancing policies to solve today’s most pressing challenges. The Bush Center is home to the George W. Bush Presidential Library and Museum, which is operated by the National Archives and Records Administration, and the George W. Bush Institute, the non-partisan, public-policy arm of the Bush Center. The Bush Center is located on the campus of SMU in Dallas, Texas, and also includes a 15-acre park, a full-service restaurant, Café 43, and a museum store.

Housed within the George W. Bush Presidential Center, the George W. Bush Institute is an action-oriented, nonpartisan policy organization with the mission of cultivating leaders and advancing policies to solve today’s most pressing challenges. It raises current and thought-provoking issues and builds programs to address the challenges facing our nation and our world. The work of the Bush Institute is inspired by the principles that guided the Bushes in public life: education is the foundation of a successful life; freedom is a universal human desire; free enterprise is the engine of economic prosperity; and every human life is precious.

Essential Responsibilities

The Associate of External Affairs is responsible for supporting and executing the Bush Center’s Engagement Agenda, including advertising and marketing efforts. Specific responsibilities include, but may not be limited to:

Marketing and Advertising

  • Support the Bush Center, working to plan, execute, and measure advertising, marketing, and communications initiatives. Specifically, the successful candidate will:
    • Plan, budget, and support content, marketing, and advertising plans for the Bush Center;
    • Coordinate community relations activities on behalf of the Bush Center’s Engagement Agenda;
    • Regularly ensure that the Bush Center’s development team and executives have the resources they need to optimally execute their goals.
  • Regularly measure and report on the Bush Center’s external affairs efforts.
  • Define, plan, schedule, budget, and execute multiple complex projects from concept to completion, ensuring success by meeting timelines and clearly communicating with audiences along the course of the project.

General External Affairs Support

  • Demonstrate a clear understanding of the work of the Bush Center and the Bush Institute, organizational goals and intended audiences, and expectations of results and successes.
  • Provide logistics support to the External Affairs team, particularly around Engagement Agenda initiatives.
  • Provide assistance for special projects and other assignments as needed.

Knowledge, Skills and Abilities

The qualified candidate will possess (a/an):

  • Bachelor’s degree in related field.
  • 2-5 years of experience in marketing communications.
  • Successful track record in a fast-paced entrepreneurial organization.
  • Advance knowledge of all Microsoft applications, including PowerPoint and Excel.
  • Commitment to the vision and mission of the Bush Center.

Additionally, the qualified candidate will:

  • Demonstrate superior verbal and written communication skills.
  • Possess strong organizational skills, attention to detail and follow-up.
  • Be able to multitask and balance demands of multiple priorities.
  • Have experience interacting with executive stakeholders, influencers and investors.
  • Demonstrate sound judgment and high level of professional ethics.
  • Be able to thrive in a team-based environment.
  • Have a make-it-happen spirit and a collaborative working style.
  • Exhibit political savvy and discernment related to confidentiality.
  • Maintain the ability to manage on-going projects, including planning, doing and tracking results.
Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 15 pounds. While performing the duties of this job, the employee is frequently required to sit stationary at a desk and use computer equipment.

Position:          Associate, External Affairs (Marketing and Engagement)

FLSA Status:   Non-Exempt

Reports to:       Deputy Director

Department:     External Affairs


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