Social Engagement Specialist

Greyhound Lines, Inc. Published: February 8, 2018
Location
Dallas
Job Type
Category

Description

The social engagement specialist supports the marketing team and the senior social engagement specialist with developing and executing initiatives that drive consumer engagement with the Greyhound brand and its family of companies via the online social community.

 

RESPONSIBILITIES

  • Monitors and posts on Twitter, Facebook, Instagram and YouTube for Greyhound and BoltBus
  • Writes stories as a contributing editor to the company blog, The Hound
  • Provides support with the development and execution of social media advertising campaigns
  • Responsible for creating videos (filming and editing) and photos that are posted on the company’s social channels
  • Serves as the back-up resource to the senior specialist in working with the social customer experience team to ensure the social media channels and other external consumer feedback sites are being addressed
  • Reports on social media activity to the senior specialist in support of the comprehensive executive-level briefing
  • Researches and reports on social media trends, new technology and tools; provides recommendations based on the research
  • Works in tandem with the senior specialist to come up with new ideas for content and build out the content calendar
  • Other marketing initiatives as seen fit

 

REQUIREMENTS

  • Bachelor degree in marketing, public relations, communications or related field
  • 1-3 years in marketing, public relations or related field
  • Excellent creative writing skills
  • Experience working with social media channels designed for consumer marketing
  • Experience in public relations, online marketing
  • Knowledge of Web design, production and content management tools
  • Knowledge of video production, editing and publishing
  • Experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign) a plus
  • Good photography skills
  • Excellent multi-tasking and analytical skills
  • Experience working with agencies
  • Some local and overnight travel required

 

To apply for this position, please click on the following link to be taken to Greyhound’s job application website: https://apply.firstgroupcareers.com/vacancy/greyhound-corporate---social-engagement-specialist-15582/15608/description/. No follow-up calls or e-mails, please.

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