Publicity & Promotions Coordinator

Allied Integrated Marketing Published: September 26, 2017
Irving, TX
Job Type



The ideal candidate for this entry-level position is a dynamic professional and strategic thinker that will assist in publicity and promotional campaigns for major motion pictures in the Dallas, TX office of a leading, national agency. Creating innovative events and executing flawless campaigns for clients in the entertainment industry is a daily standard along with social media savvy and relationship marketing.

Allied IM is an award-winning agency with 22 offices in the U.S. and Canada.  We specialize in campaigns that shake the marketplace and fuel dialogue online and offline.

Public Relations Responsibilities:

  • Cultivate relationships with film critics, columnists, feature writers, bloggers, editors, television/radio hosts, producers and reporters to secure film features and reviews
  • Assist with talent interviews, press tours and publicity stunts
  • Compile publicity angles and monitor hits to ensure extensive media coverage
  • Create social media initiatives that complement campaigns and drive awareness online
  • Draft pitches, press releases, talking points and media copy

Marketing & Promotional Responsibilities:

  • Negotiate trade with television, radio, print and online partners for coverage
  • Coordinate local events, screenings and costume character tours to create buzz
  • Develop promotions with retailers to reach target demographics
  • Oversee grassroots and word-of mouth activity at high traffic festivals and events
  • Create detailed reports with photos, promotional ads and collateral for clients on a weekly basis
  • Research and develop relationships with new promotional and word-of-mouth partners in various mediums

General Responsibilities include:

  • Develop strong client relationships and always meet client deadlines and exceed expectations
  • Know the Texas marketplace and provide great insight and advice to clients


  • Prior experience in marketing, publicity and/or promotions field as an intern or staff
  • Bachelor’s degree in marketing, communications or public relations preferred
  • Incredibly strong organizational skills with precise detail in prioritizing multiple projects
  • Stellar written and verbal communications skills to effectively influence press, promo partners, general audience and all levels of internal staff
  • Bilingual is a plus: Fluent in both written and oral English and Spanish

*Please send cover letter and resume or online portfolio to

Related Jobs

Video Producer (Part-time)   McKinney new
October 22, 2017
Video Producer   McKinney new
October 22, 2017
October 16, 2017
October 15, 2017
October 8, 2017