Product Marketing Specialist

BenQ Published: February 28, 2018
Plano, Texas
Job Type


You can apply for this position online at the BenQ ADP website.

Careers at BenQ
It's an exciting time to work at BenQ! We are looking for Talent who has the same passion, drive and innovative spirit in our products that span the corporate, education, and consumer electronics industries. BenQ America is a growing company that is part of the BenQ Group. With over 1,000 BenQ employees worldwide, we are all working together with uncompromised integrity to deliver the promise of Bringing Enjoyment n' Quality to the lives of our employees and loyal customers.

Reporting to the LCD Line of Business Manager, the Product Marketing Specialist will be responsible for strategically crafting communication plan, engaging with target audience at workshops and events, communicating with existing influencers and recruiting influential ambassadors. There is a strong focus on target audience engagement, strengthening existing target audience relationships, and building long term target audience relationships.

To support your success, you will enjoy an outstanding onboarding program along with ongoing support from product management team, content developing team, and international marketing team who will provide high-level support to directly help in your efforts to close strategic communication planning.


  • Define and implement the marketing communication strategy and campaigns
  • Strategic planning and implementation of communication campaign
  • Effectively communicate and demonstrate BenQ LCD products and key benefits through digital and tradition content outlets
  • Support product team with event and workshop projects, delivery product benefit thru those events and workshops
  • Manage and build relationship with qualified influencers
  • PR agency management
  • Maintain corporate websites & phasing in new products in line with roadmaps
  • Daily coordination of the corporate social networks and website
  • Collaborating with sales team for materials, messaging, and collateral for customers

 Key Skills & Qualification

  • Experience planning and executing multiple, complex marketing programs including budget management
  • Demonstrated ability as a product or technology advocate
  • Streamline communication and organizational skills across different function teams
  • Experience working in a fast-paced technology environment


  • Bachelor’s degree (B.A. or B.S.) in technical or marketing field or equivalent practical experience
  • 3 years of experience in product marketing or ecommerce
  • Experience building digital assets and marketing content

 Position Type

  • Full-Time, Office Based


  • Based on experience; we offer a competitive base salary


About BenQ America Corp.            

BenQ is a leading provider of eSports LCD Gaming Monitors and Award-Winning CinematicColor™ Home Theater projectors.  The BenQ digital lifestyle brand stands for “Bringing Enjoyment ‘N’ Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP® technology in The Americas(1). BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of projectors, photography and other specialty LCD monitors, Interactive Flat Panels (IFPs), large-format displays, mobile audio products, lifestyle lighting, and BenQ is the exclusive partner for Google Jamboard – a highly innovative 55” cloud-based corporate collaboration solution. More information is available at

Relocation or visa sponsorship not available. No third-party Recruiters or agencies please. BenQ is an E/O/E.

You can apply for this position online at the BenQ ADP website.

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