Marketing Specialist

Greyhound Published: December 21, 2017
Location
Dallas
Job Type
Category

Description

The marketing specialist assists the marketing manager and the department with the execution of various marketing projects.

 

RESPONSIBILITIES:

  • Develops supporting campaign creative and assists senior marketing manager on the execution of campaigns. Manages designated project budgets.
  • Provides brand marketing support on all campaigns and/or special projects for Greyhound (U.S., Canada and Mexico) and BoltBus.
  • Manages street team deployments, including research of markets and venues, and acts as point of contact for staffing agency in relation to event and street team staffing.
  • Supports event planning, including review of markets and venues, and executes the day-to-day needs for transportation, booth branding and activities, staffing, event logistics and reporting.
  • Attends events (arts/music/food festivals) that Greyhound and BoltBus sponsors, interacts with customers who come to the booth and works with local event organizers on logistics.
  • Provides marketing support for Greyhound Package Express in the U.S. and Canada, including ad campaigns (creative development and media negotiations), trade shows and Google Analytics reporting.
  • Manages all promotional item inventory including research through supply vendor, quality control, warehouse management, shipping logistics and budget allocation. Manages relationship with warehouse vendor.
  • Works with senior graphic designer to develop collateral creative and messaging for grassroots dissemination.
  • Provides general support with special projects and all other marketing and advertising initiatives as seen fit.

 

REQUIREMENTS:

  • 2-4 years in marketing or related field
  • Excellent verbal and written communication skills
  • Knowledge of creative development
  • Experience working at events
  • Organized and detail oriented a must
  • Ability to multitask and prioritize projects on a daily basis

 

To apply, please click on the following link to be taken to Greyhound’s job application website: https://apply.firstgroupcareers.com/vacancy/greyhound-corporate---marketing-specialist-14392/14418/description/. No follow-up calls or e-mails, please.

 

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